Salman Khan shares his “More Fizz, More Refreshing” sip in latest ad, ET BrandEquity
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Pepsi has launched its new movie which continues to elevate its “Fizzier, More Refreshing” ethos, featuring brand ambassador Salman Khan.
The new film reiterates that the brand is the voice and choice of the swag generation, the company said in the press release.
The campaign encourages young people to try Pepsi, which now offers consumers an elevated refreshing experience that has more fizz, the company added.
The film opens with a young couple sitting in a restaurant, where a waitress serves them a bottle of cold Pepsi. The guy gets up, walks over to the waitress and asks her to serve them a cola drink with more fizz, and he is overheard by Khan who is sitting nearby.
Khan in his irreverent swag passes a glass of cola drink and asks him to try. The waiter’s thirst is considerably quenched and he asks the waitress that he wants the same cola drink he was given earlier.
Hearing this, Khan says he only got Pepsi earlier, which makes the boy very surprised as he didn’t expect Pepsi to have so much fizz.
The boy then picks up a bottle of Pepsi and is seen enjoying the most refreshing experience it has to offer.
Saumya Rathor, Category Manager, Pepsi Cola, PepsiCo India, said, “Pepsi’s new campaign brings the ethos of swag and refreshments to life with more sparkle. This campaign is focused on driving tests while maintaining the irreverent challenger spirit that characterizes the brand.
“Working with Khan has been an absolute pleasure and we’re sure all Pepsi fans will enjoy his new swag avatar in the film,” Rathor added.
Watch the video here:
On behalf of Pepsi, lead attorney K Vivek Reddy argued before a bench of Judge P Naveen Rao and Judge G Radha Rani that Pepsi had registered the Mountain Dew trademark in 1985 and had exclusive rights to it.
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